Was The Ionic Breeze Air Purifier Solely A Big Fat Lie That Eventually Erased The Sharper Image?
Posted on January 26, 2010
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I’m sure we all remember the ads for the original Ionic Breeze air purifier. They could be found not only on TV, but also at Radio Shack and, if you could find one, retail stores owned by The Sharper Image. Then, poof, they disappeared, and so did The Sharper Image themselves. If you do some Googling, you’ll find that people in general feel that The Sharper Image made lots of false claims about the Ionic Breeze. However, looking at reviews made by people who actually purchased the product, you’ll hear all sorts of good stuff. So, let’s compare the claims made by the ranting masses and media to what actually happened with the Ionic Breeze air purifier.
Ionic Breeze Air Purifiers Do Not Clean The Air As Well As HEPA Air Purifiers
The Sharper Image never claimed that the Ionic Breeze cleaned the air as well as True HEPA purifiers. Like good business people, they avoided the subject of efficiency altogether, for the most part. The stuff hit the fan when Consumer Reports said the Ionic Breeze silent air purifier cleaned only 30% of pollution out of the air. However, you have to consider that 100% of the polluted air will have to pass in and out of the machine quite a few times. Getting something 30% clean over and over again will, after time, get you almost to 100%. No, it’s not as efficient, but one could say that ionic air purifiers, if given plenty of time, will do the job just as well as anything. They’re also much cheaper to purchase, operate, and maintain. Also, don’t forget that Consumer Reports only compared to True HEPA air purifiers as opposed to the much more common HEPA-type purifiers. HEPA-type air purifiers have no particular efficiency, while True HEPA machines are out of reach for many consumers.
The Ionic Breeze Actually Makes The Air Unhealthy
The idea is that the ionic air purifier produces a lot of ozone to clean the air of other pollutants. However, this isn’t true. When people say this about ionic air purifiers, they are confusing them with ozone generators, which actually do clean the air in a similar manner. Even Consumer Reports agrees that the Ionic Breeze air purifier has no problem meeting HEPA guidelines for ozone. It’s also worth noting that the Ionic Breeze air purifier actually passed all HEPA guidelines, with the notable exception of efficiency.
Some Say The Ionic Breeze Air Purifier Killed The Sharper Image
The Sharper Image did end up filing for bankruptcy in 2008, but not due to lack of sales. The reason they went under is because The Sharper Image was a publicly traded company, and their reputation had been so badly damaged that the price of their stock plummeted to well under a dollar per share. Even at the time of bankruptcy, the company actually had over $50 million equity, not including liquid cash. They simply couldn’t overcome the bad publicity, regardless of the quality of their products.
Are New Ionic Air Purifiers Any Better?
As the technology is quite simple and effective, there really isn’t much room for improvement, even in the newest ionic air purifiers. The more fans you add, the faster and better it cleans the air, but even without fans, ionic breeze air purifiers eventually do the job. And although you may have a hard time finding the original Ionic Breeze, there are newer versions with The Sharper Image name on them (they got bought and resurrected), and also the Ionic Pro air purifier which is pretty similar to the original.
Want to learn more about the ionic air purifier? Visit Ionic Air Purifier Info.
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